CCTT Pillars: Academia and Practice

CCTT’s mandate centers around knowledge, its creation and diffusion. CCTT knowledge is applied in practice and grounded in academia. As a result our center is conceived around a matrix with four basic pillars of activity.

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Figure I: CCTT Pillars

Through Fundamental Research, CCTT generates basic data and knowledge for academia [see quadrant one, top left in Figure I]. Our practice and programs support the knowledge creation process. The diffusion of fundament research occurs through the production and publication of scholarly papers and by means of teaching [see quadrant two, top right]. Our latest insights into Top Tops teams are delivered in a variety of courses such as Corporate Governance, Diversity Management, Cross-Cultural Management or International Entrepreneurship.

CCTT is bound together by a strong two-way link between the pillars of Academia and of Practice. Hence emerging innovative practices will be identified, codified, placed in relevant frameworks and tested [quadrant three, bottom left]. This research is carried out in close cooperation with actual Top Teams; the uncovered emerging and innovative practices are then deployed for the benefit of Top Team performance. CCTT’s new good practices [see quadrant four, bottom left] will be published in practitioner papers aiming at audiences engaged in business. We also work directly with the business world in the context of top teams in entrepreneurship, management and boards. In parallel our executive education platform will diffuse this cutting-edge knowledge on top teams in a series hands-on, performance oriented practice and programs, centered on real Top Team challenges.